The Market Research component of the programme on Emergency Assistance for Women and Youth in Egypt, Iraq, Lebanon: Promoting Food, Economic Security, and Peace through Entrepreneurship helps participants understand the markets they aim to serve before investing time and resources in a business idea. It builds their ability to identify customer needs, assess demand, analyze competitors, understand local value chains, and test whether a proposed product or service is relevant and feasible. Integrated throughout the programme's three phases, this component supports evidence-based decision-making so participants can design more relevant, resilient, and market-responsive agribusiness and entrepreneurship solutions.