Type
Webinar
RISE LAB EIL 2025; Phase Three – 1st Mentoring Session, Market Research by Dr. Clare Gately
Location
Web-based
Date
Duration
2 Hours
Programme Area
Other
Registration
Application-based event
Mode of Delivery
Blended
Language(s)
English
Pillar
Prosperity
Event Objectives
This webinar aims to strengthen participants' ability to make informed business decisions by understanding customers, market demand, competition, and the local business environment before launching or expanding a venture.
Background
The Market Research component of the programme on Emergency Assistance for Women and Youth in Egypt, Iraq, Lebanon: Promoting Food, Economic Security, and Peace through Entrepreneurship helps participants understand the markets they aim to serve before investing time and resources in a business idea. It builds their ability to identify customer needs, assess demand, analyze competitors, understand local value chains, and test whether a proposed product or service is relevant and feasible. Integrated throughout the programme's three phases, this component supports evidence-based decision-making so participants can design more relevant, resilient, and market-responsive agribusiness and entrepreneurship solutions.
Learning Objectives
Participants will learn how to define a target market, collect basic market information, identify customer problems and preferences, analyze competitors, estimate demand, and use findings to refine their value proposition and business direction.
Content and Structure
Participants move from understanding basic research concepts to applying customer discovery, competitor analysis, local market mapping, and simple validation techniques to their own business ideas.
Methodology
The methodology for this mentoring session is virtual webinar in which the resource person directly interacts with the participants while giving her presentation to help them better refine their business ideas.
Targeted Audience
In this webinar, 34 participants from Egypt, Iraq, and Lebanon, participated.
Additional Information
Delivered by UNITAR's Division for Prosperity, this component supports stronger venture design, better customer alignment, and improved business relevance by helping participants ground their ideas in real market needs, opportunities, and constraints.
Data Protection and Privacy
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