This certificate program was a collaborative initiative organized by BAU Bridge, Anadolu Efes Sports Club, and Bahçeşehir University. It aimed to provide participants with a behind-the-scenes understanding of the logistics and event organization strategies implemented by professional sports institutions. Using Anadolu Efes—one of Turkey’s leading basketball clubs—as a case study, the program focused on how sports events were prepared, coordinated, and executed through an integrated value chain approach. Conducted over a four-week period, the program offered in-person sessions that explored real-world logistics operations, particularly those involved in game-day preparation. Participants had the opportunity to engage with professionals, analyze real-time scenarios, and gain valuable insights into the critical role of logistics in sports performance. The program successfully combined theoretical knowledge with practical examples, enriching attendees’ understanding of sports management from an operational perspective.