Convene 4 Climate (C4C) is a global platform and movement aimed at accelerating the transition of the Business Events Industry (BEI) towards sustainability and regeneration. 

A collaborative initiative born in 2024 between PCMA in collaboration with The Strategic Alliance of National Convention Bureaux of Europe (SANCBE), C4C has taken a structured, action-oriented approach, stimulating cross-sector collaboration to promote and realise feasible tactics that enable industry stakeholders to drive measurable change. To lead the Business Events Industry and adjacent sectors to take bold action on sustainability. By fostering cross-sector collaboration, innovation, and a strong sense of shared responsibility, we drive practical, measurable, and high-impact strategies for the twin transformation. Balancing a human-centred approach with technological solutions, we leverage the power of Business Events as catalysts for sustainable action across environmental, social and economic aspects.