Within the Ministry of Science, Technology and Innovation’s (FINEP) and the National Confederation of Industry’s (CNI) exhibition on “Innovation for Sustainable Development” at Mauá Piers, this seminar will focus on the linkages between social media as a means to map local citizen priorities on urban services and challenges. The seminar will feature three successful global campaign initiatives (ScenaRio 2012, The Future We Want and Green Dreams) created to research, map ideas, aspirations and the local priorities of communities globally on urban renewal, sustainable development, and the future of our planet.