UNITAR Online Catalogue
CIFAL Curitiba-International Marketing
People
Background
Training for understanding international marketing in destination countries.
Event Objectives
Prepares the industry that wishes to export to understand how to access the international market by considering its product and the regulations of the destination countries. For example, packaging, prices, colors, formats, distribution channels, target audience, religions of the countries, age groups, among others.
Content and Structure
Positioning the company in the international market Care in preparing communication materials Cultural aspects and their relevance in the choice of colors and images Promoting products on international portals and events Monitoring industry trends Brand protection The importance of partnerships.
Methodology
Expository training in EAD (Distance Education) and participatory live sessions, with written materials and PPT presentations.
Targeted Audience
Industries in Paraná from various sectors, including micro, small, and medium-sized companies with little or no export experience. These companies are present in all regions of the state.