UNITAR Online Catalogue

CIFAL Curitiba-International Marketing

Population

Date limite
24 juin 2024
Type
Side Event
Emplacement
Curitiba, Brazil
Date
Durée
1 Days
Zone du programme
Decentralize Cooperation Programme
Prix
0.00 $US
Personne de référence de l'évenement
naijla.alam@sistemafiep.org.br

Arrière plan

Training for understanding international marketing in destination countries.

Objectifs de l'événement

 Prepares the industry that wishes to export to understand how to access the international market by considering its product and the regulations of the destination countries. For example, packaging, prices, colors, formats, distribution channels, target audience, religions of the countries, age groups, among others.

Contenu et structure

Positioning the company in the international market Care in preparing communication materials Cultural aspects and their relevance in the choice of colors and images Promoting products on international portals and events Monitoring industry trends Brand protection The importance of partnerships.

Méthodologie

Expository training in EAD (Distance Education) and participatory live sessions, with written materials and PPT presentations.

Audience visée

Industries in Paraná from various sectors, including micro, small, and medium-sized companies with little or no export experience. These companies are present in all regions of the state.