The planet’s natural resources are becoming more and more scarce and inequalities between countries and between people continue to grow. The Sustainable Development Goals and programmes of action of LDCs and SIDs, as well as the African Agenda 2063 recognize new forms of sustainable development and inclusive growth, and advocate the power of people’s talents for sustainable development. Creative goods and services rely on ideas, knowledge, skills and the ability to seize new opportunities. In most countries there is an abundance of creative talent: musicians, dancers, film makers, game developers and fashion designers. However, the potential of creativity is underutilized.