Chameleon Effect: The need for the company to adapt to the different realities of the external market; The main mistakes companies make in their international sales processes; The 4 crucial points of a company committed to its internationalization: time, information, money, and commitment; How to build an international competitive advantage that captivates the customer; Internal company evaluation focusing on the external market; Export Committee: How to make your company more agile and prepared for the external market; How international marketing impacts the company's sales strategy in the external market; Basic structure of an international sales plan.